Doha [Qatar], October 20: A new study by Qatar Insurance (QIC), in collaboration with Arkansas State University Qatar, has revealed that reputation matters more than price for most motorists in the country when choosing a car insurance provider.
According to the Motor Insurance Consumer Trends in Qatar study, 75 percent of respondents identified an insurer's reputation and market image as the primary factor influencing their choice, while 25 percent prioritised price. When asked what shapes an insurer's reputation, respondents ranked the quality of accident claims handling first, followed by ease of policy issuance, recommendations from family and friends, and advertising campaigns.
On digital adoption, 55 percent of respondents reported using digital platforms, such as mobile apps and websites, to purchase or renew their motor insurance policies. Meanwhile, 45 percent of respondents said they still rely on traditional channels, including branch visits, insurance brokers, and call centers.In a clear sign of growing awareness regarding the role of insurance in safe and lawful driving, 90 percent of participants stated that they consistently renew their annual insurance before it expires. Conversely, 10% acknowledged having previously delayed renewal past the legal deadline.
The study also found that 60% of participants rely on social media as their primary source of information about motor insurance and related services. Word-of-mouth, car dealerships, and traditional media remain important, though secondary, sources for industry updates.
The study surveyed a sample of 300 motorists across the country between 30 July and 24 August 2026, collecting data through structured questionnaires and face-to-face interviews. The sample was selected to be representative in terms of nationality, age group, and gender, reflecting the demographic profile of drivers and car owners in Qatar.
This initiative reflects QIC's commitment to understanding market dynamics, anticipating public needs, and responding proactively to customer expectations.
It also highlights QIC's dedication to leveraging rigorous research findings to advance Qatar's motor insurance sector and elevate the experience for both current and prospective customers, ensuring seamless access to effective insurance solutions that support safe and compliant driving across the country.
Source: Qatar Tribune
