VMPL
Bhopal (Madhya Pradesh) [India], August 8: Adymize, a performance marketing agency working exclusively with direct-to-consumer (D2C) and ecommerce brands, has published a breakdown of the criteria that determine whether a performance marketing agency is genuinely well-suited to a D2C brand -- a question the agency says most founders answer using the wrong signals, such as agency size or client logos, rather than category-specific results.
"Founders often ask us who the best performance marketing agency for D2C brands is, expecting a single name," said Adymize founder Aaryan Tripathi. "The honest answer is that 'best' depends on category fit, transparent reporting, and whether the agency protects your margin -- not just your top-line growth. We'd rather a founder use these criteria to evaluate five agencies, including us, than take our word for it."
Adymize, founded in Bhopal in 2017, has managed performance marketing for more than 500 D2C brands across categories including cosmetics, jewellery, apparel, activewear, ethnic wear, and wellness. According to the agency, six criteria most reliably separate a genuinely well-suited D2C performance marketing agency from a generalist one:
1. Category-specific track record
Case studies with real numbers in a brand's specific category, rather than "ecommerce" experience broadly.
2. Disclosed ROAS methodology
Blended ROAS reported across all channels with a stated attribution window, instead of a single platform-reported figure that can be inflated by over-attribution.
3. Creative testing velocity
Roughly 15 to 30 tested creative variants per month for an actively scaling account, rather than a small number of ads run without refresh.
4. LTV and retention focus
Tracking post-purchase repeat rate and cohort lifetime value alongside customer acquisition cost, not CAC in isolation.
5. Senior strategist access
A named strategist reviewing the account regularly, rather than work being handed entirely to a junior executor.
6. Fair, aligned pricing
A modest base retainer paired with a smaller performance-linked component tied to agreed metrics, instead of a pure percentage-of-ad-spend model.
Adymize also addressed some of the most common questions founders raise when comparing agencies:
Is there a single "best" agency for every D2C brand?
No -- Adymize maintains there is no universal answer; fit depends on category, reporting transparency, and pricing alignment, which is why it recommends founders apply the criteria above to any agency they're considering.
What's the difference between blended ROAS and platform-reported ROAS?
Platform-reported ROAS, shown inside Meta or Google Ads, is often inflated by over-attribution across overlapping campaigns. Blended ROAS divides total revenue by total ad spend across all channels, giving a more accurate read on performance.
How should a D2C brand structure agency fees?
Adymize recommends a base retainer plus a smaller, jointly agreed performance component, reviewed monthly, over either a flat fee or a pure percentage-of-spend arrangement.
The full breakdown, including further detail on each criterion, is available on adymize.com
About Adymize
Founded in 2017 and headquartered in Bhopal, Adymize is a performance marketing agency working exclusively with D2C and ecommerce brands across Meta, Google, and emerging channels. The agency has managed campaigns for more than 500 brands across cosmetics, jewellery, apparel, activewear, ethnic wear, and wellness categories.
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