NewsVoir
Kochi (Kerala) [India], August 22: EPSRR Holdings Private Limited ("EPSRR") today signed a Memorandum of Understanding (MOU) with Axton Capital, UK ("Axton"), to develop and expand food and beverage concepts in Sri Lanka and the Sultanate of Oman.
Under the MOU, the two companies intend to collaborate through J M Robertson & Company Limited ("JMR"), a subsidiary of Axton, to establish and scale F&B concepts across both markets. JMR -- which traces its history to 1845 and is one of the oldest coffee trading companies in the Indian subcontinent -- already owns and operates cafes under the Department of Coffee brand in Sri Lanka and Oman, giving the partnership an established operating base in both target markets from the outset.
The collaboration will focus initially on Colombo and Muscat, with further opportunities across Sri Lanka, Oman, and other selected markets to be evaluated as the partnership develops.
EPSRR has previously invested in and developed Club Sulaimani Food & Beverages LLP, which operates the Club Sulaimani® and CS Signature® brands in India and is developing EPSRR Le Bistro® for international markets.
Speaking at the event to mark the MOU signing, Mr. Riyas Kalliyath, Chairman of EPSRR and Club Sulaimani said, "EPSRR today has taken the first major step to launch series of outlets internationally starting with Oman followed by Sri Lanka and other GCC, European and American markets. We are looking to grow as an international brand offering multi cuisine delicacies serving patrons across continents. Our association with Axton is our first internationally which we look to grow rapidly."
Mr. Anand R. Iyer, Chief Executive Officer of EPSRR & Club Sulaimani and Vice Chairman of EPSRR, said, "We are delighted to have signed two major MOUs for Sri Lanka and our first GCC outlet at Oman today. This is our first major step out of India and our strategy is to get our footprints to major markets internationally. I am excited to welcome Axton group to participate in this growth journey."
Speaking on behalf of Axton and J M Robertson, Malith Perera, Director said, "With roots going back to 1845 and more than 180 years in the trade, J M Robertson has deep operating experience across Sri Lanka and Oman, including our own Department of Coffee cafes in both markets. That gives EPSRR a genuine running start rather than a standing one. We are pleased to bring our platform and local knowledge to concepts with the character and track record of EPSRR, and we look forward to building this partnership across both markets and beyond."
About EPSRR Holdings Private Limited
EPSRR Holdings Private Limited is an investment holding company headquartered in Cochin, Kerala, India, with interests in the conceptualisation, investment, and development of businesses primarily in the food and beverage sector. Its investments include Club Sulaimani Food & Beverages LLP, operator of Club Sulaimani® and CS Signature® in India, and it is developing EPSRR Le Bistro® as part of its international growth strategy. The group has experience operating F&B locations across airports, malls and city centres in India and intends to expand its portfolio both domestically and internationally.
About Axton Capital and J M Robertson & Company Limited
Axton Capital is an investment company operating in the United Kingdom and Sri Lanka, focused on developing businesses with long-term growth potential across selected international markets.
J M Robertson & Company Limited ("JMR"), a subsidiary of Axton, traces its history to 1845 and, with more than 180 years in the trade, is one of the oldest coffee trading companies in the Indian subcontinent. JMR owns its own tea and coffee brands and operates cafes under the Department of Coffee brand in Sri Lanka and the Sultanate of Oman, giving Axton an established F&B platform and operating presence in both markets. Through JMR, the partnership with EPSRR will support the introduction and scaling of additional food, beverage and hospitality concepts across Sri Lanka, Oman and other selected markets.
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