BusinessWire India
Ernakulam (Kerala) [India], November 14: More than 589 million adults worldwide live with diabetes, a number projected to rise sharply within decades. This alarming epidemic makes World Diabetes Day, observed globally every November 14, a crucial occasion to focus on awareness, prevention, and holistic well-being. The official theme for 2025, "Diabetes and Well-being," highlights the importance of managing health through lifestyle, nutrition, and mental wellness at all life stages.
Traditional Indian food has always embodied nourishment, balance, and healing--rich in fiber, antioxidants, and natural goodness that sustained generations. But with urban lifestyles and processed diets, many of these traditions have faded. Today, the growing "Eat Right" movement is inspiring Indians to rediscover their roots, embracing time-tested foods that naturally prevent lifestyle diseases, promote gut health, and support overall well-being.
StapleGreenz champions this movement by providing modern families with convenient additions and switches enabling them to reap the benefits of authentic, nutrient-rich staples. The journey began with founder Minna George's heartfelt wish to nourish her grandchild with authentic, healthy foods grounded in tradition but adapted for today's fast-paced lifestyle. This inspiration blossomed into StapleGreenz, a brand bridging tradition with scientific wellness.
From its roots in Kerala's farms to modern kitchens across India, StapleGreenz offers farm-fresh, clean-label staples that make everyday health easy and accessible.
The newly launched brand film traces a heartfelt journey -- from Minna's kitchen to Kerala's farms, and onward to family tables across India. It highlights how small, thoughtful upgrades -- like low-glycemic (low-GI) jackfruit flour, prebiotic banana flour, coconut palm sugar, and dehydrated sprouted green gram -- can meaningfully impact health, particularly by supporting a diabetes-friendly diet.
"Over time, we moved away from traditional wisdom. Everyday meals became about convenience rather than care. It's time to bring the focus back to true nourishment," - George Mathai, Managing Director of StapleGreenz.
Committed to ethical farm-to-table sourcing, sustainability, and transparency, StapleGreenz is redefining convenience without compromise. The brand invites families to join a daily wellness journey through food that honors tradition while supporting modern health needs. The brand film release coincides with World Diabetes Day 2025 and will be accompanied by community conversations, expert insights, and recipe inspiration, making this moment a call to action for India's healthier future.
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