Doha [Qatar], February 20: QNB Group has announced international football star Achraf Hakimi as its new Global Brand Ambassador, marking the start of the partnership with the release of its Ramadan "No matter how big we grow, those who matter most to us remain bigger" TV commercial.
The appointment of Hakimi as QNB Group's new Global Brand Ambassador marks a partnership between a leading bank in the Middle East and Africa with a strong global footprint and a globally recognised athlete, united by excellence, resilience, and cross-border progress. The collaboration reinforces QNB Group's role as a trusted long-term financial partner, empowering individuals, families, and businesses to create meaningful value and achieve their financial goals at every stage of life.
Born in Getafe, Spain, Hakimi rose to prominence at Real Madrid, where he made his professional breakthrough before building an impressive career across Europe's top leagues. He has since represented leading clubs including Borussia Dortmund, Inter Milan, and Paris Saint-Germain, while playing a key role for the Moroccan national team.
His journey from humble beginnings to global success mirrors QNB Group's evolution from a national financial institution into a leading banking group across the Middle East and Africa, with a growing international presence driven by consistent support, innovation, and a commitment to empowering progress.
The newly released Ramadan TV commercial tells a heartfelt story of Hakimi's personal football journey and shows his strong bond with his mother, his biggest supporter, who is always by his side. This is depicted within the spirit of the holy month, reinforcing the bank's position as a trusted financial partner whose success is built on its customers, underscoring the depth of the relationship that spans generations.
These values reflect the bank's commitment to always being a source of inspiration and support for its customers through its innovative products and services.
To watch the QNB Group Ramadan TV commercial one can visit www.qnb.com/sites/qnb/qnbqatar/en/ramadantvc26.html.
Source: Qatar Tribune
