VMPL
Mumbai (Maharashtra) [India], July 11: Reliance Broadcast Network Limited (RBNL) today announced its evolution into a progressive, converged media and entertainment powerhouse with the official launch of ONE BIG WORLD. Built on the iconic BIG FM legacy, ONE BIG WORLD marks a strategic shift from standalone verticals to a fully integrated ecosystem designed to accompany consumers across every physical and digital touchpoint of their daily lives. ONE BIG WORLD will operate from a sprawling 60,000 sq. ft. upcoming facility in Noida.
ONE BIG WORLD reaches more than 500 million monthly users through 67 BIG FM radio stations, BIG News Network, 100 million+ lifetime BIG LIVE users, 20 million+ social media reach, and 5,000+ transit BIG DOOH screens across 75+ cities. The launch also signals a major expansion into hyperlocal, vernacular digital, and experiential sectors with the introduction of BIG FM One, BIG Experiences, and BIG Vibe.
At its core, ONE BIG WORLD is more than a platform -- it is a philosophy. By eliminating silos between content, distribution, audiences, and brand experiences, RBNL is building an unprecedented multi-platform network optimized for deep consumer engagement, community building, commerce, and measurable outcomes for advertisers.
Commenting on the launch, Sahil Mangla, Chairman, RBNL, said: "For nearly two decades, BIG FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. ONE BIG WORLD is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion -- seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India's most progressive, connected, and trust-backed media powerhouse."
Ashit Kukian, CEO, RBNL, added: "With ONE BIG WORLD, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions -- from content creation to multi-channel distribution and on-ground activations across Radio, News, Digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI."
ONE BIG WORLD is built on three strategic pillars:
1. Foundation Pillars
- BIG FM: India's largest single-brand FM network with 67 stations reaching 340 million+ listeners across 1,900+ towns and 1.2 lakh+ villages. It remains the cultural and emotional anchor, now extending into digital-first video content with the introduction of VRJ's (Video Radio Jockeys).
- BIG News Network: A social & digital-first broadcast news platform delivering fast, credible, and engaging content. Expansion plans include additional regional channels and a dedicated business news channel this year.
- BIG DOOH: A massive transit-led digital out-of-home network with 5,000+ premium screens, rapidly evolving into a tech-enabled, programmatic platform for high-impact, measurable visibility.
2. Digital & Product Frontiers
- BIG FM ONE: The flagship tech & AI-driven digital destination that transforms episodic listening into daily habit-driven usage. It features vernacular, hyperlocal, vertical, short and long-format audio-video content, community spaces, interactive formats, intelligent personalization, and integrated commerce with global streaming ambitions.
- BIG LIVE: RBNL's established digital engagement hub with 100 million+ lifetime users, powered by interactive formats like 'Ask RJ' & 'BIG FM Ke Pandit Ji'.
- BIG Social Connect: A growing social media ecosystem currently reaching 20 million+ users, set to expand significantly with over 100 new handles across categories and genres.
3. Experiential & Live Verticals
- BIG Vibe: A high-frequency, youth-centric live entertainment vertical targeting nightlife, artist tours, and premium venue partnerships.
- BIG Concerts & IPs: Building on successful concerts (Papon, Javed Ali, Harshdeep Kaur, Salman Ali, etc.), the network is scaling multi-city artist tours, awards (BIG Impact Awards, BIG Marathi Entertainment Awards), expos, carnivals, conclaves and fests (BIG Dream Makers, BIG Auto Expo, BIG Family Fest, etc.).
- BIG Experiences: A specialized MICE and enterprise experiential vertical focused on high-value IP creation, large-scale brand launches, and strategic corporate engagements.
The launch comes at a pivotal time as audiences consume content across platforms and advertisers seek integrated partners for reach, relevance, and impact. Through ONE BIG WORLD's strong pipeline of initiatives, dedicated leadership, and continued expansion, RBNL aims to establish one of India's most comprehensive, future-ready, and innovation-led media and entertainment ecosystems.
About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited (RBNL), a wholly owned subsidiary of Sapphire Media Limited, is a leading content and technology-oriented media and entertainment company. Through its ONE BIG WORLD ecosystem, RBNL integrates BIG FM, BIG News Network, BIG DOOH, BIG LIVE, BIG FM One, BIG Experiences, and BIG Vibe to create meaningful, data-driven connections between audiences and brands. RBNL has been consistently recognized at prestigious platforms including the ABBYS, E4M Golden Mikes, ACEF and India Radio Forum.
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